LEGO

SAN DIEGO COMIC CON

LEGO

SAN DIEGO

COMIC CON

LEGO

SAN DIEGO

COMIC CON

LEGO

SAN DIEGO

COMIC CON

LEGO

SAN DIEGO

COMIC CON

In 2022 the LEGO Group celebrated their 90th year in business with a massive birthday party at San Diego Comic Con. We created a booth that brought their “90 Years of Play” branding to life with colorful graphics, photo-ops featuring large brick built models of Darth Vader and Super Mario characters, tons of product displays, a retail store, a video booth where fans could share their favorite LEGO memories, and a nostalgic timeline wall complete with mini-builds of iconic LEGO sets. Attendees could also play a LEGO Brick Breaker game on interactive vending machines to win a free LEGO set with the top scorers each day winning a LEGO gift certificate.

During the convention over 15,000 fans spent an average of 8 minutes each at the booth taking home 7000 LEGO sets from the vending machines and recording more than 950 LEGO memories.

In 2022 the LEGO Group celebrated their 90th year in business with a massive birthday party at San Diego Comic Con. We created a booth that brought their “90 Years of Play” branding to life with colorful graphics, photo-ops featuring large brick built models of Darth Vader and Super Mario characters, tons of product displays, a retail store, a video booth where fans could share their favorite LEGO memories, and a nostalgic timeline wall complete with mini-builds of iconic LEGO sets. Attendees could also play a LEGO Brick Breaker game on interactive vending machines to win a free LEGO set with the top scorers each day winning a LEGO gift certificate.

During the convention over 15,000 fans spent an average of 8 minutes each at the booth taking home 7000 LEGO sets from the vending machines and recording more than 950 LEGO memories.

In 2022 the LEGO Group celebrated their 90th year in business with a massive birthday party at San Diego Comic Con. We created a booth that brought their “90 Years of Play” branding to life with colorful graphics, photo-ops featuring large brick built models of Darth Vader and Super Mario characters, tons of product displays, a retail store, a video booth where fans could share their favorite LEGO memories, and a nostalgic timeline wall complete with mini-builds of iconic LEGO sets. Attendees could also play a LEGO Brick Breaker game on interactive vending machines to win a free LEGO set with the top scorers each day winning a LEGO gift certificate.

During the convention over 15,000 fans spent an average of 8 minutes each at the booth taking home 7000 LEGO sets from the vending machines and recording more than 950 LEGO memories.

In 2022 the LEGO Group celebrated their 90th year in business with a massive birthday party at San Diego Comic Con. We created a booth that brought their “90 Years of Play” branding to life with colorful graphics, photo-ops featuring large brick built models of Darth Vader and Super Mario characters, tons of product displays, a retail store, a video booth where fans could share their favorite LEGO memories, and a nostalgic timeline wall complete with mini-builds of iconic LEGO sets. Attendees could also play a LEGO Brick Breaker game on interactive vending machines to win a free LEGO set with the top scorers each day winning a LEGO gift certificate.

During the convention over 15,000 fans spent an average of 8 minutes each at the booth taking home 7000 LEGO sets from the vending machines and recording more than 950 LEGO memories.

In 2022 the LEGO Group celebrated their 90th year in business with a massive birthday party at San Diego Comic Con. We created a booth that brought their “90 Years of Play” branding to life with colorful graphics, photo-ops featuring large brick built models of Darth Vader and Super Mario characters, tons of product displays, a retail store, a video booth where fans could share their favorite LEGO memories, and a nostalgic timeline wall complete with mini-builds of iconic LEGO sets. Attendees could also play a LEGO Brick Breaker game on interactive vending machines to win a free LEGO set with the top scorers each day winning a LEGO gift certificate.

During the convention over 15,000 fans spent an average of 8 minutes each at the booth taking home 7000 LEGO sets from the vending machines and recording more than 950 LEGO memories.

LEGOSDCC_BoothOverview
LEGOSDCC_BoothDetail2
LEGOSDCC_BoothDetail3
LEGOSDCC_Boone
LEGOSDCC_Vend1
LEGOSDCC_Vend2
LEGOSDCC_Vend4
LEGOSDCC_Vend3
LEGOSDCC_Timeline
LEGOSDCC_TimelineDetail2
LEGOSDCC_TimelineDetail1
LEGOSDCC_TimelineDetail3
LEGOSDCC_Vader
LEGOSDCC_Mario
LEGOSDCC_RetailDetail2
LEGOSDCC_OptimusPrime
LEGOSDCC_Marvel
LEGOSDCC_VideoBooth

Agency: XD Agency

Additional Work

The LEGO GroupBrickbuster Video

HBO MaxDoom Patrol

LEGO Harry PotterThe LEGO Mirror of Erised

Red BullNinja Studio

Cartoon NetworkBatwheels

LEGO Star WarsStar Wars Celebration

PorscheArt Park

adidasRetail

The LEGO GroupSan Diego Comic Con

LEGO EducationMission Re-Ignition

MophieElectric Garden

MicrosoftInfinity Room

TwitchRivals Arena

MSNTrivia Tour

Pratt InstituteExhibition Design

SpotifyRecord Room

Project ArchiveProject Archive

Concept GraveyardConcept Graveyard

Capitol RecordsStudio G

TwitchRivals Arena

kyle@rkyleeverett.com    l    847.217.9517    l    LI   IG