HBO Max’s Doom Patrol reimagines one of DC’s most beloved properties – part support group, part superhero team, the Doom Patrol is a band of super-powered freaks who fight for a world that wants nothing to do with them. HBO Max needed an activation that would cut through the crowded media landscape of New York Comic Con and connect fans with season 3 of the critically acclaimed show.
Drawing from show insights and a carnival themed cliffhanger at the end of season 2 we launched Doom Patrol’s Carnival Patrol outside the Javits Center. The 1200SQFT space featured a full size recreation of fan favorite character Danny the Ambulance, multiple photo-ops, and an eye-catching 18FT tall big top tent containing several Doom Patrol themed games. Sideshow acts including a magician, a sword swallower, and a contortionist along with drag queen performances, cast appearances, Doom Patrol trivia challenges, and a DC cosplay contest extended the reach of the activation and kept convention attendees entertained both in and outside of the tent.
The carnival pulled in new fans with flair, fun, and prizes while rewarding existing fans with deep series and character references. Over the course of 4 days we gave away 6000 prizes including t-shirts, comics books, pins, and even silly putty to the more than 2600 people who played games under the tent with fans waiting in line for 45 minutes or more to enter. Additionally countless thousands of convention attendees engaged with the photo-ops and entertainers outside the tent making Doom Patrol’s Carnival Patrol one of the most successful activations at NYCC 2021.
HBO Max’s Doom Patrol reimagines one of DC’s most beloved properties – part support group, part superhero team, the Doom Patrol is a band of super-powered freaks who fight for a world that wants nothing to do with them. HBO Max needed an activation that would cut through the crowded media landscape of New York Comic Con and connect fans with season 3 of the critically acclaimed show.
Drawing from show insights and a carnival themed cliffhanger at the end of season 2 we launched Doom Patrol’s Carnival Patrol outside the Javits Center. The 1200SQFT space featured a full size recreation of fan favorite character Danny the Ambulance, multiple photo-ops, and an eye-catching 18FT tall big top tent containing several Doom Patrol themed games. Sideshow acts including a magician, a sword swallower, and a contortionist along with drag queen performances, cast appearances, Doom Patrol trivia challenges, and a DC cosplay contest extended the reach of the activation and kept convention attendees entertained both in and outside of the tent.
The carnival pulled in new fans with flair, fun, and prizes while rewarding existing fans with deep series and character references. Over the course of 4 days we gave away 6000 prizes including t-shirts, comics books, pins, and even silly putty to the more than 2600 people who played games under the tent with fans waiting in line for 45 minutes or more to enter. Additionally countless thousands of convention attendees engaged with the photo-ops and entertainers outside the tent making Doom Patrol’s Carnival Patrol one of the most successful activations at NYCC 2021.
HBO Max’s Doom Patrol reimagines one of DC’s most beloved properties – part support group, part superhero team, the Doom Patrol is a band of super-powered freaks who fight for a world that wants nothing to do with them. HBO Max needed an activation that would cut through the crowded media landscape of New York Comic Con and connect fans with season 3 of the critically acclaimed show.
Drawing from show insights and a carnival themed cliffhanger at the end of season 2 we launched Doom Patrol’s Carnival Patrol outside the Javits Center. The 1200SQFT space featured a full size recreation of fan favorite character Danny the Ambulance, multiple photo-ops, and an eye-catching 18FT tall big top tent containing several Doom Patrol themed games. Sideshow acts including a magician, a sword swallower, and a contortionist along with drag queen performances, cast appearances, Doom Patrol trivia challenges, and a DC cosplay contest extended the reach of the activation and kept convention attendees entertained both in and outside of the tent.
The carnival pulled in new fans with flair, fun, and prizes while rewarding existing fans with deep series and character references. Over the course of 4 days we gave away 6000 prizes including t-shirts, comics books, pins, and even silly putty to the more than 2600 people who played games under the tent with fans waiting in line for 45 minutes or more to enter. Additionally countless thousands of convention attendees engaged with the photo-ops and entertainers outside the tent making Doom Patrol’s Carnival Patrol one of the most successful activations at NYCC 2021.
HBO Max’s Doom Patrol reimagines one of DC’s most beloved properties – part support group, part superhero team, the Doom Patrol is a band of super-powered freaks who fight for a world that wants nothing to do with them. HBO Max needed an activation that would cut through the crowded media landscape of New York Comic Con and connect fans with season 3 of the critically acclaimed show.
Drawing from show insights and a carnival themed cliffhanger at the end of season 2 we launched Doom Patrol’s Carnival Patrol outside the Javits Center. The 1200SQFT space featured a full size recreation of fan favorite character Danny the Ambulance, multiple photo-ops, and an eye-catching 18FT tall big top tent containing several Doom Patrol themed games. Sideshow acts including a magician, a sword swallower, and a contortionist along with drag queen performances, cast appearances, Doom Patrol trivia challenges, and a DC cosplay contest extended the reach of the activation and kept convention attendees entertained both in and outside of the tent.
The carnival pulled in new fans with flair, fun, and prizes while rewarding existing fans with deep series and character references. Over the course of 4 days we gave away 6000 prizes including t-shirts, comics books, pins, and even silly putty to the more than 2600 people who played games under the tent with fans waiting in line for 45 minutes or more to enter. Additionally countless thousands of convention attendees engaged with the photo-ops and entertainers outside the tent making Doom Patrol’s Carnival Patrol one of the most successful activations at NYCC 2021.
HBO Max’s Doom Patrol reimagines one of DC’s most beloved properties – part support group, part superhero team, the Doom Patrol is a band of super-powered freaks who fight for a world that wants nothing to do with them. HBO Max needed an activation that would cut through the crowded media landscape of New York Comic Con and connect fans with season 3 of the critically acclaimed show.
Drawing from show insights and a carnival themed cliffhanger at the end of season 2 we launched Doom Patrol’s Carnival Patrol outside the Javits Center. The 1200SQFT space featured a full size recreation of fan favorite character Danny the Ambulance, multiple photo-ops, and an eye-catching 18FT tall big top tent containing several Doom Patrol themed games. Sideshow acts including a magician, a sword swallower, and a contortionist along with drag queen performances, cast appearances, Doom Patrol trivia challenges, and a DC cosplay contest extended the reach of the activation and kept convention attendees entertained both in and outside of the tent.
The carnival pulled in new fans with flair, fun, and prizes while rewarding existing fans with deep series and character references. Over the course of 4 days we gave away 6000 prizes including t-shirts, comics books, pins, and even silly putty to the more than 2600 people who played games under the tent with fans waiting in line for 45 minutes or more to enter. Additionally countless thousands of convention attendees engaged with the photo-ops and entertainers outside the tent making Doom Patrol’s Carnival Patrol one of the most successful activations at NYCC 2021.
“The Doom Patrol tent was one of my favorite areas of New York Comic Con. The carnival themed performances were amazing to see up close!”
@johnpermaul
“The Doom Patrol tent was one of my favorite areas of New York Comic Con. The carnival themed performances were amazing to see up close!”
@johnpermail
“The Doom Patrol tent was one of my favorite areas of New York Comic Con. The carnival themed performances were amazing to see up close!”
@johnpermaul
“The Doom Patrol tent was one of my favorite areas of New York Comic Con. The carnival themed performances were amazing to see up close!”
@johnpermaul
“The Doom Patrol tent was one of my favorite areas of New York Comic Con. The carnival themed performances were amazing to see up close!”
@johnpermaul
“My friend was here yesterday and told me I could not miss the Doom Patrol thing.”
NYCC Attendee
“My friend was here yesterday and told me I could not miss the Doom Patrol thing.”
NYCC Attendee
“My friend was here yesterday and told me I could not miss the Doom Patrol thing.”
NYCC Attendee
“My friend was here yesterday and told me I could not miss the Doom Patrol thing.”
NYCC Attendee
“My friend was here yesterday and told me I could not miss the Doom Patrol thing.”
NYCC Attendee
“The Doom Patrol experience at NYCC was phenomenal.”
@scifiexplosion
“The Doom Patrol experience at NYCC was phenomenal.”
@scifiexplosion
“The Doom Patrol experience at NYCC was phenomenal.”
@scifiexplosion
“The Doom Patrol experience at NYCC was phenomenal.”
@scifiexplosion
“The Doom Patrol experience at NYCC was phenomenal.”
@scifiexplosion
“Doom Patrol is the best booth at Comic Con - I can tell you
guys really went to a lot of trouble to make it special.”
NYCC Attendee
“Doom Patrol is the best booth at Comic Con - I can tell you guys really went to a lot of trouble to make it special.”
NYCC Attendee
“Doom Patrol is the best booth at Comic Con - I can tell you guys really went to a lot of trouble to make it special.”
NYCC Attendee
“Doom Patrol is the best booth at Comic Con - I can tell you guys really went to a lot of trouble to make it special.”
NYCC Attendee
“Doom Patrol is the best booth at Comic Con - I can tell you guys really went to a lot of trouble to make it special.”
NYCC Attendee
“Winning it this year was HBO Max with an amazing set up to promote the third season of Doom Patrol. All in all it was one of the more elaborate booths at the convention and a fun experience.”
Hi-Def Ninja
“Winning it this year was HBO Max with an amazing set up to promote the third season of Doom Patrol. All in all it was one of the more elaborate booths at the convention and a fun experience.”
Hi-Def Ninja
“Winning it this year was HBO Max with an amazing set up to promote the third season of Doom Patrol. All in all it was one of the more elaborate booths at the convention and a fun experience.”
Hi-Def Ninja
“Winning it this year was HBO Max with an amazing set up to promote the third season of Doom Patrol. All in all it was one of the more elaborate booths at the convention and a fun experience.”
Hi-Def Ninja
“Winning it this year was HBO Max with an amazing set up to promote the third season of Doom Patrol. All in all it was one of the more elaborate booths at the convention and a fun experience.”
Hi-Def Ninja
“I hadn’t seen the show yet, but after this I’m definitely going to watch it.”
NYCC Attendee
“I hadn’t seen the show yet, but after this I’m definitely going to watch it.”
NYCC Attendee
“I hadn’t seen the show yet, but after this I’m definitely going to watch it.”
NYCC Attendee
“I hadn’t seen the show yet, but after this I’m definitely going to watch it.”
NYCC Attendee
“I hadn’t seen the show yet, but after this I’m definitely going to watch it.”
NYCC Attendee
Agency: XD Agency
Additional Work
The LEGO GroupBrickbuster Video
HBO MaxDoom Patrol
LEGO Harry PotterThe LEGO Mirror of Erised
Red BullNinja Studio
Cartoon NetworkBatwheels
LEGO Star WarsStar Wars Celebration
PorscheArt Park
adidasRetail
The LEGO GroupSan Diego Comic Con
LEGO EducationMission Re-Ignition
MophieElectric Garden
MicrosoftInfinity Room
TwitchRivals Arena
MSNTrivia Tour
Pratt InstituteExhibition Design
SpotifyRecord Room
Project ArchiveProject Archive
Concept GraveyardConcept Graveyard
Capitol RecordsStudio G
TwitchRivals Arena
kyle@rkyleeverett.com l 847.217.9517 l LI IG