PORSCHE

ART PARK

PROJECT SUMMARY

In 2021 Porsche curated the first Porsche Art Park, commissioning several well known street artists including Bikismo, Gina Kiel, and Golden to paint murals in an industrial space near the famous Wynwood Walls museum in Miami. During Art Basel we brought the space to life with a block party vibe including a digital graffiti wall that invited guests to show off their creativity, lounge areas with rotating local refreshments, artist meet and greets, exclusive print and merch drops, and more.

For the centerpiece of the park we created a one-of-a-kind fully chromed Porsche Taycan art car that refracted and reflected the vibrant murals surrounding it – becoming both an interactive piece of art and a unique photo-op.

Over the course of 5 days almost 7000 people visited the Art Park to immersive themselves in an experience that authentically connected the Porsche brand with the art community.

Agency:
XD Agency

Role:
Creative Director, Concept Development, Experience Flow, Layout, Scenic & Environmental Design, 3D Modeling & Renders

GALLERY

porscheArtPark_CompareRender porscheArtPark_ComparePhoto
porscheArtPark_carDetail01
porscheArtPark_carDetail02
porscheArtPark_photographer
porscheArtPark_icecream
porscheArtPark_shirt
porscheArtPark_graffitiWall
porscheArtPark_merch1
porscheArtPark_merch2
porscheArtPark_mural

Additional Work

The LEGO GroupBrickbuster Video

Title PageTitle Page

Purdue UniversityLe Carnavale Mysitque

HBO MaxDoom Patrol

LEGO Harry PotterThe LEGO Mirror of Erised

LEGO EducationMISSION RE-IGNITION

Red BullNinja Studio

Cartoon NetworkBatwheels

LEGO Star WarsStar Wars Celebration

PorscheArt Park

MophieElectric Garden

MicrosoftInfinity Room

adidasRetail

TwitchRivals Arena

MSNTrivia Tour

Pratt InstituteExhibition Design

SpotifyRecord Room

Project ArchiveProject Archive

Concept GraveyardConcept Graveyard

kyle@rkyleeverett.com    l    847.217.9517    l    LI   IG