LEGO STAR WARS

STAR WARS CELEBRATION

PROJECT SUMMARY

For Star Wars Celebration 2022 we created an immersive space that gave fans the opportunity to explore and discover the parts of the LEGO Star Wars world that most directly intersected with their love of the saga, turning them from Star Wars fans into LEGO Star Wars fans.

The booth was designed to be approached from multiple sides with each side offering a different experience for kids, collectors, AFOLs, shoppers, and gamers. Features included a walkthrough hyperspace tunnel displaying LEGO starships, a photo-op featuring a life-size brick-built volleyball playing Darth Vader to promote the upcoming Summer Special, a graffiti wall where visitors could create designs using LEGO bricks, a stage packed with programming including talks from LEGO Master Builders and LEGO build competitions between influencers and attendees, gaming pods for fans to try out the latest LEGO Star Wars video game, and even a store where fans could purchase LEGO Star Wars sets to take home.

The four-day activation saw over 2,000 visitors who spent an average of 10 minutes exploring the booth and resulted in the in-booth LEGO retail store selling out of product.

Agency:
XD Agency

Creative Team:
R. Kyle Everett - Creative Director, Concept Development, Experience Flow, Layout, Scenic & Environmental Design, 3D Modeling & Renders

Hannah Snell - Graphic Design

PROCESS

GALLERY

LEGOSWC_Entrance
LEGOSWC_EntranceCosplay1
LEGOSWC_EntranceCosplay2
LEGOSWC_HyperSpaceTunnel
LEGOSWC_HyperSpaceTunnelDetail1
LEGOSWC_HyperSpaceTunnelDetail2
LEGOSWC_minifigurewall
LEGOSWC_BD1
LEGOSWC_Stage
LEGOSWC_StageDetail1
LEGOSWC_StageDetail2
LEGOSWC_Vader
LEGOSWC_Vader3
LEGOSWC_Vader2
LEGOSWC_LukePhoto
LEGOSWC_GamingPods
LEGOSWC_GamingPodsDetail
LEGOSWC_GrafittiWall
LEGOSWC_Retail
LEGOSWC_MysteryMural

Additional Work

The LEGO GroupBrickbuster Video

Title PageTitle Page

Purdue UniversityLe Carnavale Mysitque

HBO MaxDoom Patrol

LEGO Harry PotterThe LEGO Mirror of Erised

LEGO EducationMISSION RE-IGNITION

Red BullNinja Studio

Cartoon NetworkBatwheels

LEGO Star WarsStar Wars Celebration

PorscheArt Park

MophieElectric Garden

MicrosoftInfinity Room

adidasRetail

TwitchRivals Arena

MSNTrivia Tour

Pratt InstituteExhibition Design

SpotifyRecord Room

Project ArchiveProject Archive

Concept GraveyardConcept Graveyard

kyle@rkyleeverett.com    l    847.217.9517    l    LI   IG