MSN wanted to drive user engagement with their breadth of news content while promoting their new faster platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN.

Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Role: Concept Development, Experience Flow, Content & Environmental Art Direction

MSN wanted to drive user engagement with their breadth of news content while promoting their new faster platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN.

Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Role: Concept Development, Experience Flow, Content & Environmental Art Direction

MSN wanted to drive user engagement with their breadth of news content while promoting their new faster platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN.

Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Role: Concept Development, Experience Flow, Content & Environmental Art Direction

MSN needed to promote and drive user engagement with their new faster news platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN. Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Role: Concept Development, Experience Flow, Content & Environmental Art Direction

MSN needed to promote and drive user engagement with their new faster news platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN. Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Role: Concept Development, Experience Flow, Content & Environmental Art Direction